Cortina Bikes Product Visuals
CONCEPT
For Dutch bicycle brand Cortina, I created a series of hyper-realistic 3D renders to support their marketing and online presentation. The goal: a modern, consistent look with full control over lighting, reflections, and materials — ensuring every product is presented in a clean and premium way.
Using Cinema 4D and Octane, I was able to work efficiently across multiple bike variants — from CAD import and shading to final composition and render output — without relying on photography. One of the key advantages of a 3D workflow is the ability to easily adapt visuals to product updates — like component changes, color variations, or decal swaps — without needing new photo shoots.
This method ensures visual consistency across the full product range and opens the door to additional content creation: animations for trade shows, 360-degree renders, social assets, and even interactive configurators.
The first models I visualized were the E-Blau, E-Nite, and Tide. These visuals are now featured on Cortina’s redesigned website and will be expanded to include more of the product lineup in the future.
Click on the images to enlarge and explore the fine details, materials, and lighting up close.
STILLS FROM PROJECT:
