FITC Amsterdam 2012 Opening Titles
We started with the theme of personality in social media at first. After narrowing it down and let it match with FITC we took it into the direction of the creation process. We wanted the viewer to be sucked into the mind of a creative. Show his roller coaster of emotions in his process. We contacted creative writer Tifene Huchet to write the story. She shaped Sam, a man that dreamed about discovering the universe since he was a little boy and is driven by it till this day.
After creating a moving storyboard and treatment a lot of people became enthusiastic and joined us to fight the deadline (2 1/2 weeks from there on). With guys working from Sweden & Los Angeles, Skype was a real invention! We divided scenes, so everybody could do his own bit. With rendering and compositing done at our studio we could match the final look and created it as a whole. We aimed on creating a film noir look with its typical lighting and be very subtle with adding color.
Direction & Design: Floris Vos (Soulbase) & Menno Fokma
Creative Writer: Tifene Huchet
Music & Sounddesign: Joris Van Grunsven (Studio Takt)
Narrator: Terry Mann / Boy: Mick Lefevre
Fredrik Ekholm / Heerko Groefsema / Kevin Megens / Sander Van Dijk /
Ton Mikkers / Wouter Kroese / Marius Denisse / Johannes Matsson